The 2019 Subaru Love Promise Customer Commitment Award

We've been nationally recognized for our dedication to our customers and the Subaru Love Promise.

We're honored to receive the 2019 Subaru Love Promise Customer Commitment Award. This award nationally recognizes Subaru retailers who demonstrate excellence in all areas of customer-focused performance. It highlights exceptional customer service that builds lifelong relationships with Subaru owners.

The 2019 Subaru Love Promise Customer Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

More info

Subaru Loves the Earth

More info

Subaru Loves Learning

More info

Subaru Loves to Help

More info

Subaru Loves to Care

More info


Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Bill Rapp Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our Central New York community, but to serve it as well.

CNY SPCA, Wanderers' Rest
Save The River
Learning Disabilities of CNY
Jim & Juli Boeheim Foundation, Clear Path for Veterans, Food Bank of CNY, Make-A-Wish of CNY, Air 1 Foundation
National Kidney Foundation, Crouse Health Foundation

 Subaru Love Promise Heart

Love Promise Stories from Bill Rapp Subaru

Subaru and Bill Rapp Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Subaru Loves to Care- Upstate Cancer Center  –  Tiffany R

Upon entering Upstate Cancer Center one of the first things you will notice is that the atmosphere of this hospital is very different than most. Matt Capogreco, Program and Event Coordinator at the cancer center, says the building was created around one theme “healing through nature”. The combination of natural light pouring in, bright greens and blues painted on the walls and the sounds of a piano playing in the background makes you feel both calm and comforted. It is such feelings that the designers of the cancer center were hoping to impress upon the patients who go there. Upstate Cancer Center is not only filled with light, color and music but also many pieces of gallery quality art. The idea was to create a space that would help bring tranquility to the patients throughout their cancer journey. As you walk through the cancer center you will find wall sized murals of nature scenes, an installation of pieces created by employees and their Pediatric Department, with clouds painted on the ceiling to complete its resemblance to a park. Art and architecture are not the only things that make Upstate Cancer Center different from other hospitals. The center is one of three hospitals in the United States that have a Vero Radiotherapy machine. The Vero is able to pinpoint tumors for precise treatment. Other features of the machine that make it extraordinary include its ability to swivel to almost any angle for accuracy and the fact that it accommodates for the patients breath as they undergo treatment. Upstate Cancer Center continues to show the community that they care for their patients. For the fourth year in a row the hospital has participated in Subaru Loves to Care program. Through this program The Leukemia& Lymphoma Society (LLS) and Subaru of America spread warmth, love and hope by delivering arts and crafts kits for young patients, messages of hope and cozy blankets to the hospital. This year’s delivery took place on July 10th when the Western & Central New York Chapter of LLS alongside Romano Subaru and Bill Rapp Subaru proudly brought the messages, blankets and craft kits to the cancer center. Capogreco, who helped organize the delivery for the hospital, said that he patients absolutely love the blankets. When a patient is going through chemotherapy they generally feel very cold so “to have something of quality that is their own is really special”. This year LLS and Subaru delivered around180 blankets and 40 craft kits to Upstate Cancer Center. The hospital expects that all the blankets and craft kits will handed out to patients in just two short weeks. As it is a part of LLS’s mission to improve the quality of life for patients and their families, the organization is proud to partner with Subaru to help coordinate this special delivery to Upstate Cancer Center and several other local hospitals participating in the program.

Bill Rapp Subaru Loves to Care  –  Sarah N

On July 10th, 2018 Bill Rapp Subaru and The Leukemia & Lymphoma Society (LLS) teamed up to spread love, hope, and warmth to cancer patients at Upstate Cancer Center. During Subaru’s Loves to Care month in June, messages of hope for cancer patients were written by visitors at Bill Rapp Subaru. Those messages, along with blankets, were delivered to Upstate Cancer Center by representatives of the dealership. The blankets will be used by patients to keep warm as they continue their fight against cancer and to help spread awareness of LLS and Subaru of America’s goal, to provide hope and care one gesture at a time. Arts and crafts kits were also delivered for children who are battling a disease. A big thank you to Bill Rapp Subaru for making this delivery happen so that patients can feel a bit of hope.

Loves to Care Blankets @ Upstate Cancer Center  –  Matthew C

For the past two years Subaru has partnered with the Leukemia & Lymphoma Society (LLS) to provide lush blue blankets to cancer patients in need. They are one of our most popular donated items providing more than just warmth for those going through a struggle - they provide comfort. Cancer patients have difficulty with regulating body temperature so at Upstate we have invested in blanket warmers on all of our floors to insure they have access when needed. Many times we find that patients prefer their own blankets and we see the signature Subaru Loves to Care blue with many. Along with the notes of courage from staff and customer alike, the outpouring of generosity from this program has been felt by many and we look forward to many more years to come. Thank you for all that contribute to making our Upstate Cancer Center patients feel warm and comforted.

Building Bridges  –  Mayra O

McKinley Brighton has established as part of the Vision and Mission, a commitment to increase the number of home visits. This has not been easy as our visits have been perceived as "bad news" and so we have struggled. With the support of the generous donations of school supplies, we were able to conduct over 30 home visits bringing the gifts of the school supplies. The scope of gratitude from the families was immeasurable. We recently had an open house and many of those families came in. We had record numbers this year. I can absolutely say, our initial home visits coupled with your generous donations contributed to our success. We are forever grateful.

Bella- A Mom Dog to All  –  Charles K

This is Bella, she is a 6 years old and a happy fun loving pitbull. Life was not always so kind to her, but this was not going to break her spirit. She came to the shelter as a basement breeding dog, kept away from human interaction, physically starved, and emotionally neglected. Bella was locked away in a basement, and at only one and a half years old had a litter of eight puppies. She was given little food, especially for having such a large litter and was soon reported by a neighbor as an emaciated dog during one of her few outings to go to the bathroom outside. She ensured her own puppies were healthy, her pups were chubby and healthy while each rib on Bella could be counted. While not the worst case the CNYSPCA has seen of an emaciated animal, Bella's future behavior is what makes her a true success story. Bella sat at the shelter for months, when her and her puppies went up for adoption, the pups all but flew from the kennel into new homes. Bella sat, waiting. Then the day came when a little girl came into the shelter and saw Bella, the two were instantly bonded, inseparable friends from the moment they met through the kennel door. The little girl was told she could bring Bella home, happy tears ran from her eyes as she hugged her tight. She not only has three human children she watches over, but has helped raise over 20 foster kittens and two foster puppies. Bella is a mom, a friend, and guardian. All she asks in return, is a full belly and a lap to lay her head.

Driving My Subaru For Leukemia & Lymphoma Society (LLS)  –  June R

Living through winters in upstate New York brought me to Bill Rapp Subaru in 2012, where I found my white Legacy with all wheel drive. One of the best things I ever did! My previous car, which was highly rated, was difficult to control on winter roads. My Subaru has not let me down. It has given me confidence on snow and ice, comfort on highways, and consistently reliable transportation. Reliable transportation is important because it has allowed me to support an organization which has had a significant impact on my family. In 2001, my daughter Shari was diagnosed with aggressive stage IV non-Hodgkins lymphoma. She was 38 years old with 2 young children, and her chance of surviving was 20%. Due largely to research supported by the Leukemia & Lymphoma Society (LLS) she is now a 14 year survivor and in complete remission. After several years of caring for my daughter and grandsons, I finally moved back to extreme weather in my upstate New York hometown. I have been able to support LLS over the years, and was even nominated as a candidate for their 2016 Man/Woman of the Year campaign. I am thankful for my daughter's health, for research funded by LLS, and for the opportunity to give back to other families battling blood cancer. Thank you Bill Rapp Subaru for giving back as well.

; ;