Bill Rapp Subaru

Bill Rapp Subaru is proud to have provided outstanding value and service to the people of Central New York for more than 50 years.

Founded by Bill Rapp Sr. as Bill Rapp Pontiac back in 1954, the dealership's then modest product line and service offerings have grown steadily through the years, right along with its reputation for superior customer service. Always very much family-owned and operated, the business is currently steered by second generation brothers Bruce Rapp and Jerry Rapp, and their commitment to the customer is stronger than ever.

Today the once fledgling car lot is known as a "Super Store" representing six major import and domestic automobile lines plus a thriving Pre-Owned business. An enormous on-site inventory has enabled the dealership to live-up to their "Super" name as a low price and perennial volume sales leader in the Northeastern U.S. But what has really distinguished the Super Store from the competition is their belief that the relationship with the customer doesn't end, but begins once a car is sold.

Bill Rapp Subaru has always taken pride in providing the highest level of vehicle service, maintenance and repairs to its customers as part of establishing a long-term relationship. The award-winning Service Department, highlighted by an outstanding Body Shop and Parts Department, has been keeping customers coming back for decades. It is a company defined by its loyal customer base and repeat business.

Bill Rapp Subaru is more than just business as usual to the Rapp family, its dozens of long- time employees, and its many lifetime customers in the Syracuse and Central New York community. It's about forging a relationship that lasts long beyond the sale.